FAMILY MODE
McDonald’s - 2024
How often do you check your phone when you're at the table with people? Don’t answer, we know.
This new habit was jeopardising the family experience at McDonald’s restaurants.
But instead of blaming it on phones, we turned them into ultimate enablers of true family time, all through the McDonald’s App.
Agency: TBWA\XMy role: Creative concept / CopywriterRecognitions: Webby Awards 2024 - Game or Application / Bronze Effie 2024 - Branded Customer ExperienceMassive gracias to: Niels Straatsma, CD/ Pablo Marinero, Art Director / Roger Matena, Sr. Copywriter