FAMILY MODE

McDonald’s - 2024

How often do you check your phone when you're at the table with people? Don’t answer, we know.

This new habit was jeopardising the family experience at McDonald’s restaurants.

But instead of blaming it on phones, we turned them into ultimate enablers of true family time, all through the McDonald’s App.

Agency: TBWA\X
My role: Creative concept /  Copywriter
Recognitions: Webby Awards 2024 - Game or Application / Bronze Effie 2024 - Branded Customer Experience
Massive gracias to: Niels Straatsma, CD/ Pablo Marinero, Art Director / Roger Matena, Sr. Copywriter
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