FAMILY MODE
McDonald’s - 2024
How often do you check your phone when you're at the table with people? Don’t answer, we know.
This new habit was jeopardising the family experience at McDonald’s restaurants.
But instead of blaming it on phones, we turned them into ultimate enablers of true family time, all through the McDonald’s App.
Agency: TBWA\XRole: Creative concept / CopywriterRecognitions: Webby Awards 2024 - Game or Application / Bronze Effie 2024 - Branded Customer ExperiencePress: LBB
Massive gracias to: Niels Straatsma and Pascal Badenbroek, CDs / Pablo Marinero, Art Director / Roger Matena, Sr. Copywriter / Florido Meacci, 3D production