CAMILA MENDES
adidas - 2025
adidas Running wanted to announce their new global ambassador, the actress Camila Mendes.
Hollywood star or not, her favourite part of a run is when it’s over (something 63% of runners relate to).
So we leaned into that truth to create a social and PR campaign that celebrated her unapologetic “running situationship.”
Agency: TBWA\NebokoMy role: Creative concept / Copywriter / PR specialist / Creative content strategy Press: WWD / Sports IllustratedWe thought runners would feel seen, but not that much!
And so, she turned out to be the perfect person to front adidas’ Supernova campaign.
Her role? Reminding runners that although running is never easy, with the comfort of Supernova, it’s always nice.
Finally, we shifted from one runner’s comfort story to the many, tapping into “never easy” running moments with a social twist:
Massive gracias to: Darren Cronje and James Andrews, CDs / Tracy Kintu and Pablo Marinero, Art Directors / Natalia Zapata, Copywriter / Finn Mullan, Designer / Adriaan Louw, Director / Bullion, Production