It’s not that I’m bad at replying to WhatsApp messages (I’m actually pretty decent).

But my attempt to keep the “unread” tab below 10 chats comes with a price: sometimes I reply fast, and don’t give a proper answer. I send stickers, messages with typos, or voice notes where “there’s a little text in the wind that’s being recorded”.

And then, later in the day, the “no way” moment: a better, wittier and more attentive reply suddenly pops into my head. But the blue double check is unforgiving. Too late.

And so, I created “Sorry for the late reply” as a space to truly reply to delayed messages.

An experiment to share cultural observations, overdue thoughts and maybe become a slightly better friend in the process.