YEAH, THAT’S RUNNING
adidas - 2025
4 out of 5 people who run don’t call themselves runners, just because their motivations are different: escaping the grind, meeting people, dating them… You name it.
The perfect insight for a campaign built around three shoes, each made for a different kind of run.
So we brought in Camila Mendes (our ambassador with a very real love-hate thing with running) and gave her the mic to own that truth. Not in a therapy session, but in a running one, where the right shoes and runners helped her push through.
Agency: TBWA\NebokoRole: Creative concept / Copywriter / Creative content strategyAfter meeting our everyday runners, we go deeper into their motivations and how our adidas empowered them to own it and say, “Yeah, that’s running.”
Runners or not, our community felt finally seen.
Massive gracias to: Darren Cronje and James Andrews, CDs / Michael Morem, Senior Art Director / Finn mullan and Billy Duppée, Designers / Olinda Da Achada, Producer / Adriaan Louw, Director / CANADA, Production