CAMILA MENDES
adidas - 2025
adidas Running wanted to announce their new global ambassador, Camila Mendes.
But Hollywood star or not, her favourite part of a run is when it’s over (something 63% of runners can relate to).
So we leaned into that truth and celebrated her unapologetic “running situationship.”
Agency: TBWA\NebokoRole: Creative concept / CopywriterWe thought runners would feel seen, but not that much!
As a lover-and-hater of running, she also turned out to be the perfect person to front adidas’ Supernova campaign.
Her role? Reminding runners that although running is never easy, with the comfort of these shoes, it’s always nice.
Finally, we shifted from one runner’s comfort story to the many, tapping into those “never easy” moments with a social twist.
Here are a few that might hit home:
Massive gracias to: Darren Cronje and James Andrews, CDs / Tracy Kintu and Pablo Marinero, Art Directors / Natalia Zapata, Copywriter / Finn Mullan, Designer / Adriaan Louw, Director / Bullion, Production