CORRER ES CREAR
adidas - 2025
adidas Running was set to launch the first collab and hype drop of the Ultraboost 5 in collaboration with Hermanos Koumori, a Mexican brand rooted in cultural heritage and the spirit of a runner moving between urban landscapes and untamed wilderness.
The result: a campaign that channels the energy of Ultraboost 5 as the canvas to showcase Hermanos Koumori’s creative process: rooted in nature and powered by technology.
Agency: TBWA\NebokoRole: Creative / Copywriter / Creative content strategy
The running community loved it (more excitement in Spanish here).
Sneakerheads, fashion and running media gave it a “like” in their own way, too.
Massive gracias to: Darren Cronje and James Andrews, CDs / Michael Morem, Senior Art Director / Finn mullan and Billy Duppée, Designers /Sylvia Van Elmpt, Producer / Adriaan Louw, Director / Karla Lisker, Photographer / Lift, Production