FAMILY MODE
McDonald’s - 2024
How often do you check your phone when you're at the table with people? It’s bad, we know.
This new habit was jeopardising the family experience at McDonald’s restaurants.
But instead of blaming it on phones (too Luddite), we made them the ultimate enablers of true family time, all through the McDonald’s App.
Agency: TBWA\NebokoRole: Creative concept / CopywriterRecognitions: Webby Awards 2024 - Game or Application / Bronze Effie 2024 - Brande Customer Experience
Massive gracias to: Niels Straatsma, CD/ Pablo Marinero, Art Director / Roger Matena, Sr. Copywriter