DON’T MESSIT UP
adidas - 2023
During the Women’s World Cup 2023, adidas wanted everyone’s eyes on the pitch, watching women’s football make history.
But life’s hustle and to-dos were about to make football fans miss the games… unless the GOAT himself sent them a clear message: Don’t MessIt Up.
So we turned the only name that could stop people in their tracks into a campaign inviting fans to ditch their to-dos and tune into the games.
Agency: TBWA\NebokoMy role: Creative concept / Copywriter / Creative content strategy
Messi’s message would get to social media, tapping into real-time events to deflect the conversation to the competition.
The reason in emojis (for football fans): 🏟️🇫🇷 ➡️ ✈️🇸🇦 ➡️ 😱💢⛔ ➡️ 🙇♂️➡️👋⚽️
Production stopped, but not us.
Instead, we reached out to our partners to make the WWC ’23 take over social, from creating content for adidas' socials to launching #WWCMode, an Instagram Stories activation to let fans inform their followers of their MIA states during the games.
DISCLAIMER: THINGS GOT MESSED UP. BIG TIME.
Massive gracias to: Hugo Mario Garcia, Creative Lead / Pablo Marinero, Art Director