CORRER ES CREAR
adidas - 2025
adidas Running was about to launch its first hype drop in collaboration with Hermanos Koumori, a Mexican brand shaped by cultural heritage and runners moving between city and wilderness.
We set out to create something that felt rooted in that world and carried the same energy, the kind Ultraboost 5 is designed to give back.
So, we developed a social-first campaign where the shoe sits just where running becomes creating.
Agency: TBWA\NebokoMy role: Creative lead / Copywriter / Creative content strategyPress: HYPEBEAST / Harpers Bazaar / WWD / NOIR / House of beast
The running community loved it (more excitement in Spanish here).
Massive gracias to: Darren Cronje and James Andrews, CDs / Michael Morem, Senior Art Director / Finn mullan and Billy Duppée, Designers /Sylvia Van Elmpt, Producer / Adriaan Louw, Director / Karla Lisker, Photographer / Lift, Production