THE VAULT / IDEAS THAT MAKE ME BELIVE
You know when people say “the best ideas are the ones you haven’t made yet”? They’re probably right.
Personally, I’ve got a soft spot for the almost-ideas, those that were too small to be noticed (non-derogatory).
These are a few of those projects I was lucky enough to work. The ones that probably reflect the type of ideas I love the most, and the ones I’m always happy to come back to.
ALTY THE CAT
NGO - 2022
THE BRIEF
After Roe v. Wade was overturned in 2022, women’s search histories and period-tracking app data began being used as evidence to prosecute them or anyone assisting with abortions in the U.S.
THE THOUGHT
Hacking the law by turning a cat’s Instagram into a covert channel for safe-abortion resources you can only hear, but not see.
Creative lead: Hugo Mario García
Creative team: Pablo Marinero, Laura MarquinoPITCH HUMPERFECT
FBC&FIRE - 2022
THE BRIEF
Drive increased usage of the Burger King app / Reinforce overall brand awareness.
THE THOUGHT
Burger King says their burgers are flame-grilled. Sure, you can taste the fire, but now singing it into your phone can get you a free Whopper.
Creative team: Pablo Marinero, Laura MarquinoINFLATABLE ANIMAL GRAVEYARD
FBC&FIRE - 2022
THE BRIEF
Raise awareness about sea plastic pollution.
THE THOUGHT
Paying homage to everyone’s favorite summer pet, those inflatable animals they lovingly enjoy all season and “kill” when they go back home.
Creative team: Pablo Marinero, Laura Marquino