THE VAULT / IDEAS THAT MAKE ME BELIVE
You know when people say “the best ideas are the ones that almost made it”? They’re probably right.
These are some that reflect the type of projects I love the most, and the ones I’m always happy to come back to.
ALTY THE CAT
NGO - 2022
THE BRIEF
After Roe v. Wade was overturned in 2022, women’s search histories and period-tracking app data began being used as evidence to prosecute them or anyone assisting with abortions in the U.S.
THE THOUGHT
Hacking the law by turning a cat’s Instagram into a covert channel for safe-abortion resources you can only hear, but not see.
Creative lead: Hugo Mario García
Creative team: Pablo Marinero, Laura MarquinoPITCH HUMPERFECT
FBC&FIRE - 2022
THE BRIEF
Drive increased usage of the Burger King app / Reinforce overall brand awareness.
THE THOUGHT
Burger King says their burgers are flame-grilled. Sure, you can taste the fire, but now singing it into your phone can get you something even better.
Creative team: Pablo Marinero, Laura MarquinoINFLATABLE ANIMAL GRAVEYARD
Brother - 2022
THE BRIEF
To raise awareness about sea plastic pollution.
THE THOUGHT
Paying homage to our most beloved summer pet, those inflatable animals that we lovingly enjoy all season and “kill” when we go back home.
Creative team: Pablo Marinero, Laura Marquino